Diageo Canada has approximately 900 employees across the business as well as an extensive portfolio of beer, wine, spirits and ‘ready to drink’ brands. We are home to the Diageo Canadian whisky family, of which Crown Royal is the pride. The world’s supply of Crown Royal is distilled in the world’s 5th largest distillery in Gimli, Manitoba. We also acquired the Seagram business in 2001, and with it a proud heritage - the original Seagram distillery in Waterloo, Ontario was established in 1857. We have sales and marketing representation in all provinces and wholly owned production facilities in Ontario, Quebec and Manitoba. Our brands are sold in all provinces (except Alberta) through Government owned and operated Liquor Control Boards. In Alberta the market is privatized and beer, wine, and spirits are available through independent retailers.
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